Decor That Earns Its Place

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Seen & Seen Again

Deities of the childhood, seen differently Starting at 3000 onwards

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You shouldn't have to choose.

Between beautiful and responsible. Between quality you can see and sourcing you can trust. EREL exists because we got tired of the trade-off — and decided to prove it unnecessary.
Every piece is handcrafted by skilled artisans using techniques that have survived centuries. Not because tradition is quaint, but because it's how premium is actually made.

Our Story

The Craft

The Hands

You cannot rush a craftsman. The hands that shape EREL pieces have been shaping brass for decades — some for generations. They work at the pace the material demands. A surface is finished when it's finished. A form is balanced when the eye says so, not the clock. What you receive is the result of skill that cannot be hurried, taught in a week, or replicated by machine.

The Techniques

Some methods survive because nothing has replaced them. Sand-casting for weight and solidity. Lost-wax for details that machines blur. Hand-applied patina for a finish that deepens over years, not weeks. These aren't techniques we chose for their heritage. We chose them because they produce what modern manufacturing cannot. Four centuries of refinement. Present in every piece.

The Heritage

Aditions survive because someone keeps choosing them. Not museums. Not grants. People — deciding that this is worth having in their homes. Worth paying for. Worth keeping alive. When you choose EREL, you join that line. You become part of why these techniques still exist. Why these families still practice. You're not buying decor. You're continuing something.

The Craft ->

What Our Customer Say

★★★★★
"I am very happy with the quality of the idol. The detailing is beautiful and the packaging was very safe. It truly brings positive vibes to my home."
R
Rakesh M.
Gujarat, IN
★★★★★
"Excellent craftsmanship and timely delivery. The statue looks exactly like the pictures shown on the website. Highly recommended for anyone looking for authentic spiritual products."
P
Prince D.
Delhi, IN
★★★★★
"Amazing experience shopping from this store. The murti is elegant, well-finished, and perfect for our pooja room. Will definitely purchase again."
B
Bansri S.
Rajasthan